Eureka Analytics
The first Agent + Human analytics

Your site has two audiences. You only see one.

According to Cloudflare, more than half of the web pages served in 2025 went to bots and AI, not people. AI agents now browse, compare and buy for your customers. Eureka Analytics is the analytics tool built to collect agents, humans and bots separately, then cross them.

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What Cloudflare saw on the web in 2025 share of HTML requests

43.5%humans
47.9%non-AI bots
4.5%Googlebot
4.2%AI crawlers, peaking at 6.4% in June

Source: Cloudflare Radar 2025 Year in Review, January–November 2025. Your analytics tool probably shows you only the first number.

See all four in the demo
1

Paste one simple line of code on your site. It understands the tags you already have. Easy!

2

AI agents, humans and bots are told apart automatically, even inside the same visit. Magic!

3

Compare agents and humans on every funnel, page and button, then adjust. It's the duel…

4

Bravo, you now see your whole audience, and what agents and humans each bring in.

Eureka analytics, it's as simple as that. But it's also so much more.

Three audiences, one dashboard

Not everyone visits your site the same way.

Classic analytics puts everything that isn't human into a "bots" bucket and throws it away. We do the opposite: every visitor is recognized, named and measured for what it is.

Your customers' assistants

Action agents

AIs that browse for someone: they compare, fill in forms, book and buy. Claude in Chrome, ChatGPT Agent, Comet, Mariner…

  • Carts and orders placed by agents
  • The steps where agents fail

"Is my site easy for an AI to use?"

Your customers

Humans

The people who discover, hesitate, come back and buy. All the metrics you know, finally free of robot noise.

  • Acquisition, engagement, conversions
  • Funnels, journeys, loyalty

"Are my real customers growing?"

The readers

Indexing bots

Robots that read without buying: Google for your SEO, AIs that learn, and AIs that answer your prospects' questions.

  • Pages read by ChatGPT, Claude, Perplexity
  • How often Google comes back

"Are AIs talking about my products?"

Our signature

One visit, two flavours.

A customer starts researching, then hands the end of the purchase to their AI assistant. To a classic tool it's just another visit. Eureka Analytics sees the exact moment control changes hands.

Session #4F2A · Paris · ChromeMIXED SESSION
  1. Arrives from Google /human
  2. Clicks "Running" nav a#runninghuman
  3. Compares 3 modelshuman
  4. Hop!The agent takes overClaude in Chrome
  5. Picks size 9 select#sizeagent
  6. Adds to cart button#addagent
  7. Fills in shippingagent
  8. Confirms payment · €129human
What the agent did: 4 actionsAgent-assisted revenue: €129
Example session, illustrative data.

Agent session

A delegated AI, from start to finish.

Human session

One person, from start to finish.

Mixed session

The human delegates, the agent acts, the human takes back over. Each part is measured on its own.

Bot visit

Google or an AI reading your pages.

The day your customers buy through their assistant, you'll already know what works.

Cross your data

Ask the question. The chart follows.

Channel, page, button, campaign, device, visitor type: everything crosses with everything. Type your question in plain English and Eureka Analytics builds the report, the chart and the commentary.

Which channels bring customers who end up using an agent?

Sessions by channel and visitor type

Visits from AI assistants end with an agent far more often than visits from Google.

Example report, illustrative data.

Find where agents can't buy yet

Agents hit a wall where humans make it to the order.

Follow every visit from the home page to the order confirmation: search, product pages, cart, each checkout step. Eureka Analytics shows the exact step that agents can't get past while humans can, the buttons involved, and what it costs you.

Action agents Humans Agent wall
Per 100 visits entering on the home page. Example journey, illustrative data.
×3.8Agents add to cart 3.8 times more often than humans: they arrive knowing what to buy.
89%of them stop at the delivery-slot picker, a step 88% of humans get through.
×8more agent orders once that one step works for agents the way it works for humans.
1

Spot the wall. The blocking step is detected automatically, page by page and button by button.

2

Understand it. See which elements agents click, retry or ignore, and which assistants are affected.

3

Open the door. Apply the suggested fix, then watch agents complete their purchases on their own.

What you'll see on day one

We love humans. We measure agents.

Figures from the Summit Supply demo store, the fictional shop you can explore without signing up.

24%of agents get past the delivery slot picker

Against 90% of humans. The biggest agent friction point on the demo store, found in one funnel.

57%of AI reader visits land on buying guides

Size guide and trail shoe comparison first: the pages assistants quote when your prospects ask.

×2.2growth of the AI Assistants channel

From 2.8% to 6.3% of human sessions in a month, side by side with Google, email and social.

Demo dataset, illustrative data.

How it collects

Our own collection, built for agents, humans and bots.

Eureka Analytics is an independent analytics tool. A light browser tag tells agents and humans apart as they browse, and optional server-side connectors catch the bots that never run JavaScript. Every visit lands in one place, already sorted.

Browser tagAgents and humans: pages, clicks with the exact element, forms, purchases, behaviour signals.
Server connectorIndexing bots: search crawlers, AI crawlers, AI assistants reading a page for a user.
Real timeEach visit is classified in seconds and shows up in your reports right away.
<!-- In the <head> of your site -->
<script async src="https://cdn.eureka-analytics.com/eureka.js"
        data-pid="AH-YOUR-SITE"></script>
One line, nothing to break. It sits next to whatever is already on your site.
Live numbers. Visits show up in your reports within seconds.
A light script. Under 17 KB: no visible impact on page speed.

GDPR by design

IP addresses never stored, no form data collected, controlled retention.

Cookieless mode

Audience measurement that can run before consent, within the CNIL exemption.

Your consent banner, as is

Works with the IAB TCF standard and the major consent platforms, with no extra setup.

Data hosted in Europe

Your data stays in the region you choose, with no transfer outside the EU.

Coming from another analytics tool?

Bring your history. Keep your tagging.

Switching takes an afternoon, not a project. You keep your past numbers and the work already done on your site.

1

Import your history

Bring the data from your previous analytics tool into Eureka Analytics, so before and after sit in the same reports.

  • Hit by hit when your old tool exports raw data, aggregated otherwise
  • Your campaigns, goals and custom fields mapped for you
  • Re-run any time: nothing is counted twice
2

Reuse the tags already on your site

The events, conversions and campaign tags you already send are picked up automatically by the Eureka tag. No retagging, no developer sprint.

  • Your event names and naming conventions kept as they are
  • Your existing tools keep working untouched
  • Your campaign links keep their usual parameters
Live demo · no sign-up

Got 1 minute? Walk around a real dashboard.

Summit Supply is a demo outdoor store with four months of traffic: shoppers, AI agents buying for them, mixed sessions, Google and AI crawlers. Open any report, build a funnel, ask a question.

Explore the live demo
› Which pages do AI assistants read the most? › Where do agents drop off in checkout? › How much revenue came from mixed sessions last month? › Is AI assistant traffic growing faster than Google?
Pricing

Start free. Pay as you grow.

Sign up in two minutes, paste one line of code, see your first agents and humans. Upgrade or cancel online, anytime.

Free

See who really visits your site.

€0/ month

Free forever

Start free
  • 1 site
  • 50k human + agent events / month
  • 3 months of history
  • 1 user
  • 10 AI questions / month

Hard limit, upgrade anytime

Includes:

  • Agents vs humans vs bots on every report
  • Realtime view
  • Ready-made reports: acquisition, engagement, monetization, retention
  • Picks up the tags already on your site: no retagging
  • Cookieless mode and CMP integrations

Growth

For teams that want to understand agents.

€49/ month

Billed monthly

Start 14-day free trial
  • 3 sites
  • 500k human + agent events / month
  • 14 months of history
  • 5 users
  • 200 AI questions / month

Then €8 per extra 100k events

Everything in Free, plus:

  • Mixed sessions: agent and human in the same visit
  • Agent funnels and friction points
  • Funnels on clicked elements, not just pages
  • Paths, sunburst and sankey
  • Ask questions in plain English
  • MCP server: use your data in Claude and AI assistants
  • History import from your previous analytics tool
  • Goals and ecommerce

Scale

High traffic, data residency, SSO.

€990/ month

Billed monthly

Choose Scale
  • 50 sites
  • 50M human + agent events / month
  • 25 months of history
  • Unlimited users
  • 5k AI questions / month

Then €1.5 per extra 100k events

Everything in Pro, plus:

  • Choice of data region
  • Single sign-on (SAML / OIDC)
  • Audit log
  • Priority support
Bots are free. Crawlers and AI readers are measured but never billed. No card for the Free plan or the trial. Prices in euros, excluding VAT.